Talk to us about designing an attractive, impacting piece of graphic design with a crystal clear marketing message that speaks to your audience and gets the results you’re looking for.
We take the time to understand your company, your product and your market to ensure we create effective graphic design that is not only eye-catching and attractive, but clearly conveys your message in way that your target market will understand and respond to.
THE DESIGN PROCESS
There are three distinct stages in the graphic design process of producing a magazine or newspaper advertisement;
2. Content Writing and Development
3. Graphic Design & Execution
STAGE 1: Concept
The first thing to do is to determine the purpose of your magazine or newspaper advertisement. Sure, its purpose is to sell more product, but which product and more importantly why would someone buy that product? What incentive will the advertisement give your audience to respond? What will it offer that your competition doesn’t? And what type of person will buy your product?
With the answers to these questions we can now conceptualise a unique, attention-grabbing advertising ‘theme’ that will satisfy the advertisement’s purpose.
STAGE 2: Content Writing and Development
With a clear advertising concept in mind, the content can now be written. It will usually entail the following:
Heading – Brief and hard-hitting, immediately gaining the reader’s attention.
Sub-heading – Reinforces the main heading, offering a compelling reason to continue reading.
Body copy – Gets into the nitty-gritty details of what’s so great about the product and why you should buy it.
Unique offer – A single, enticing reason to buy your product now.
We recommend always including a ‘Unique Offer’ – a call-to-action conveying a single, motivating reason to buy right now. This may be in the form of a giveaway or a discount and must be for a limited time only to ensure it is acted upon now.
Supporting photographs, images, text and logos must be supplied to us in a readily usable format so as not to incur extra cost. Microsoft Word is usually the best for text, photographs should be supplied as JPEGs and logos as JPEG or EPS files.
STAGE 3: Graphic Design and Execution
It is now time to begin the graphic design stage and create the advertisement artwork. The objective is not to overpower with over-the-top artwork, but to use clever graphic design to convey your marketing message to its fullest. We always take great care to design artwork that reflects your company’s corporate branding and fits your customer’s expectations.
When the first artwork draft is completed you will receive a proof by email and have the opportunity to offer feedback and make refinements. Our goal is always to ‘get it right’ within just a few drafts.
After approval of the final artwork draft we will set the advertisement up to your desired publication’s specifications and supply it directly to them.